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Why different Google Shopping Ads won’t compete with each other
How having several campaigns can increase your visibility and reach on Shopping Ads
We answer different queries
We position your products at different auction levels and will therefore answer different queries
You gain additional visibility
Our algorithm will help you to find additional high performing queries to reply to and make your brand more visible
You generate incremental Sales
You take advantage of new ad placements and you get therefore more users directly redirected to your product pages
Why your products cannot compete
with each other on Shopping Ads
Because Google just doesn’t allow it! The following “Google Merchant Center Help” page explains that a same product from a same merchant cannot show twice in one given search result page. You can show two different products from the same retailer but in the auction, those products will not compete with each other and cannot therefore increase the merchant CPC.
Moreover, to better understand how the Shopping Ads auction system works and why your products cannot compete with each other, please watch the following video from a Shopping specialist working at Google, that we isolated from our Webinar.