Join a Premium Google CSS Partner

Expertly position your products on Google Shopping Ads

Keep the same tools and retain full control of your campaign management via our Shopping Ads solution. Kelkoo Group acts as an alternative provider for your Google Shopping Ads campaigns, decreasing your CPCs (Cost Per Click) while upping your ROAS (Return on Ad Spend) and impressions.

Sell your products on Google Shopping Ads with a trusted Premium Google Comparison Shopping Site Partner. Our experienced in-house specialists are on hand to help you to optimise your investment and increase your performance on your Shopping Ads campaigns.

18
Countries
Operating on
Google Shopping Ads
7M
Sales
Generated for our merchants on a yearly basis
800M
Revenue
Generated in € for our merchants on a yearly basis

First Shopping CSS Premium Partner

Thanks to our strong expertise and data driven approach, we were the first Comparison Shopping Service able to generate traffic through Google Shopping Ads for our retailers.

Due to Kelkoo Group’s early entry into the Google Shopping Ads advertising platform as a Premium Google Comparison Shopping Service Partner, we have gained significant experience, combined with our in-house data and machine learning to improve overall customer experience.

Gain a competitive advantage

Partnering with Kelkoo Group can provide you with significant savings and increased impressions for your site.

If you want to remain competitive as an online retailer, signing up with a Premium Google CSS Partner such as Kelkoo Group is a must. Benefit from a bidding advantage on your Google Shopping Ads campaign.

Easy campaign integration

Kelkoo offers a stable and reliable route to Google Shopping Ads.

By switching your campaign to Kelkoo Group, you keep full ownership and control of your campaigns. You use the same Google Ads and Merchant Centre accounts as with your current setup. Our in-house multilingual tech teams get your campaigns up and running in less than 48 hours, with no loss of bidding history for your campaigns and no traffic downtime.

Dedicated expert consultancy

Benefit from localised market support from our team of experts in 26 countries.

At Kelkoo Group, you have a dedicated Google Shopping Ads certified account manager. Your campaigns are supported by in-house Shopping Ads experts, in charge of the technical migration as well as analysing your feed, your set-up and your campaign performance. We provide you with detailed monthly reports and recommendations for improvement as well as market and competition analysis.

Success stories

Find out how leading sports and nutrition retailer MyProtein saw a 12% traffic increase and a jump of 12% in CTR after partnering with Kelkoo Group

Looking for a fully managed
Shopping Ads campaign?

Managing your own Google Shopping feed and bid management can become complex and time consuming. Rely on our team of experts to manage your Google Shopping Ads campaigns from technical migration to bid management and campaign optimisation.

Find out more about our Managed Ads solution

Why is Kelkoo Group a trusted and reliable player

We have over 22 years of experience in e-commerce, digital marketing and consumer intelligence, we use shopping intent data and cutting-edge technology to deliver quality traffic to merchants. As the first Premium Google Comparison Shopping Site Partner, we take advantage of our unique datasets and experience to continuously strengthen our tools and knowledge to increase the performance of our Shopping Ads solutions.

FAQ

What happens with the traffic I have been receiving from Google Shopping when I switch to Kelkoo Group CSS?
As soon as you switch your Merchant Centre to Kelkoo Group, all your ads will be identified as ‘by Kelkoo’ when they appear on Google Search results. These ‘by Kelkoo’ ads will be exposed to the exact same total users as defined under your previous ‘by Google’ campaign set up i.e. you have access to the exact same people who are using Google Search to find products they are after. The user experience is also completely unaffected, meaning any e-shopper will be directed to the retailer’s page when they click on the ad.
What will happen to my Google Eco-System?
The switch is done at Google’s level in a completely transparent way as Google needs to indicate in their system that your account is now attached to Kelkoo Group and is no longer attached to Google Shopping. This of course means that all Google tools and features such as feed enhancement, reporting and data aggregation offers will remain the same and it will not make any changes to your Google eco-system.

In short, the switch is completed very quickly and is the easiest way to benefit from the bidding advantage that Google CSS Partners can bring in the auction.
We mentioned a bidding advantage, what does this correspond to for merchants making the switch?
The bidding advantage is actually the margin that Google Shopping takes on every bid – as explained on the Google support site. If you switch to a Google Comparison Shopping Partner such as Kelkoo Group to sell your products on Google Shopping Ads, they cannot take this margin, hence the actual 20% advantage in the auction. This margin mechanism was introduced in September 2017 by Google as a way to re-establish competition on the market.

The advantage provides different scenarios for retailers, and will help generate better KPIs. Partner with Kelkoo Group and we can help you to find out the best way to increase your KPIs.