It’s time to spring into action to breathe new life into your online store. Consumer attention is short so be ready to strike to win a sale. How you sell yourself can be a huge factor in driving sales and steering shoppers away from competitors. Just take a look at these three top tips from Kelkoo Group that will grow interest in your online store.
Content is king
In today’s digital world, an online presence is one of the most important factors for success. Making sure your target market is fully aware of who are and what you do is pivotal to achieving your goals and Search Engine Optimisation (SEO) is the key to this.
Creating e-commerce store content that’s ‘SEO friendly’ will help you rank better on search engines making you more visible online. Improving SEO doesn’t require you to break the bank, in fact, there are a host of free ways that your SEO can be improved:
- Start blogging
- Do keyword research
- Use outbound links
- Optimise your images
- Produce good quality and relevant content
*EXTRA TIP – If you ever have a product you don’t want someone to see, put it on the second page of Google! (nobody will ever look there!)
Review your review strategy
When you’re good at something, you’ll tell everyone. When you’re great at something, they’ll tell you!
By scoring highly on popular review websites, your e-commerce store will demonstrate just how good it is – and you won’t even need to tell customers yourself!
Customer case studies are another way you can show your online store off and if you can, be diverse! Showing how broad your target market can be will open you up to more customers and show your versatility as a brand.
*EXTRA TIP – If you’re having trouble gathering reviews, give customers little incentives.
Don’t social distance from social media
With most social accounts being free to set up, not exploiting the 3.8 billion people that use them would be missing a fantastic opportunity. Social media is now a big part of so many marketing strategies and it is clear to see why. In 2020, social media platforms recorded 1.3 million new users every day, so not only is social media marketing a huge platform but it’s growing.
How will this help your e-commerce store?
You can use social media to create brand awareness and drive traffic to your website, increasing your chances of conversion. Putting some budget behind your social media marketing can reap benefits.
Social media platforms use the Pay-Per-Click (PPC) payment model, which means you only pay if someone takes the action you want them to. Once you get to grips with paid social marketing, you can even refine your advertising to target specific customers which will help drive your desired consumers to your website.
*EXTRA TIP – Create urgency; when people see your social ads, make them feel they would be missing out by not visiting your website.
Want to find out even more about how your e-commerce store can reach new heights? Visit our website and discover our performance solution today and see how Kelkoo Group can make sure the grass is not the only thing growing this Spring!