Webinar with Google – The ABC of Google’s Performance Max

Posted on June 20, 2022
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What will you find in this webinar?

In this webinar, you will understand how to manage the migration from your Smart Shopping campaigns or your manual campaigns to Performance Max – the new goal-based campaign type that allows advertisers to access Google’s Ads inventory.

Conor McGann, Shopping CSS Consultant, Performance X at Google, will present in detail what Performance Max is, how it works, and the networks covered by this new campaign type. He will also share best practices to make the most of this new tool.

Then, Vincent Vaussion, Global Partnership Director at Kelkoo Group, and Sarah Bracco, PPC Manager at Kelkoo Group, will walk you through how Performance Max compares to your current Google campaigns, what you should be aware of when switching and the levers you have available. You’ll hear practical use cases and feedback from online retailers to get a better idea of the new features and their potential impact on your campaigns.

You will receive precious inputs and be able to ask questions to experts from Google and Kelkoo Group, a leading Google Premium Partner CSS.

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