Ready, Steady, Retail – Is your e-commerce store prepared for the Holiday peak?

Posted on November 9, 2019

With the Holiday season nearing, is your online store ready for the festive peak sales season? As we enter Q4, for many retailers dealing with increased demand and for popular goods, ensuring that customers have a seamless shopping process and pushing stock, requires planning and preparation.

In our latest Kelkoo Group blog post, we’ve put together some of our top tips to ensure your store is ready and rearing for the Winter influx.

Replicate Past Successes

When devising your holiday plans, it’s important to remember that you don’t have to start from scratch. Before you begin strategising, take a look at previous years’ figures and statistics to determine which areas where your most successful during peak trading weeks. Use this as a guide to replicate where you made your profits and discover which areas could do with a bit more attention.

Review your checkout process

A seamless and straightforward checkout process is the key aspect of every consumers purchase journey online, and with recent studies putting the average cart abandonment rate at 69.5% (Statista), it’s important to streamline your checkout process to optimize conversions. We’ve found the most effective methods include implementing a one-page checkout system with clear and easy to follow instructions. Another thing to consider is to remove any unnecessary consumer distractions on the checkout page, including things such as a promo code field and promotional headers and footers, keeping their full attention on the completing the transaction.

Highlight your holiday offers

From free shipping to discount codes, if you’re offering any special deals this holiday season, don’t make your customers hunt around your site to figure this out. With competition at an all time high throughout Q4, it’s a good idea to let the world know what’s in store and shout about all your offerings and discounts. The best and most effective way to get your message across can be implementing a sitewide banner advertising your latest promotions.

Ensure you’re using every channel at your disposal to get the word out – social media, ads and influencer marketing will all be at an all-time high this season so be sure to up your online presence and don’t underestimate the power of a good email campaign this season.

Mobile Friendly

With mobile becoming increasingly important in the world of e-commerce, especially when it comes to those last-minute holiday shoppers, it’s vital to check your site is fully functional across all devices and completely mobile friendly. With not a lot of time left to get technical, some simple and easy to implicate methods include simplifying your navigation menu, integrating digital wallets and optimising your search functionality to enable voice activated search.

The 2019 holiday season Kelkoo Group is soon headed your way so now is the optimum time to prepare. Kelkoo Group has 20 years’ experience in ecommerce, digital advertising and consumer analytics. We can support your entire campaign, from set up through to tracking sales and conversion data to help you get the results your online store needs to succeed. Feel free to get in touch to find out more about how our product portfolio can drive quality traffic to your online store and improve your online presence.

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