When you hear the phrase ‘New Year’s Resolutions’ it’s easy to think about making healthier and more exciting life choices but, this year why not focus on creating goals to benefit your business? We’ve put together a few of our favourite resolutions that every online store should be adopting for 2020.
Create a seamless journey between public and private
As we move into 2020, the way businesses operate through social is changing. With the continuing shift now putting private channels in the spotlight, you need to ensure your brand is adapting. The ever-increasing demand for a personalised service online means using mediums such as Facebook messenger can really help you one up the competition when it comes to building rapport online.
Whilst getting ready for the new year, we recommend striking a balance between your private and public social channels, creating a cohesive strategy. The most successful businesses will be those with a powerful balance between driving awareness through their social feeds and delivering quality engagement through private channels.
Be cautious of your carbon footprint
The past year more than any saw companies and consumers becoming increasingly conscious about their environmental impacts with customers supporting businesses that are doing what they can to reduce their carbon footprints. Recent studies from Cone Communications show that 87% of consumers would be more likely to buy a product from a brand that offered an environmental or social benefit. So, this year consider different ways for your online store to go green, think about ways you can reduce shipping waste and where you can substitute in recycled materials for a win with customers and the environment.
Refresh your website
As we approach the start of the new year and the new decade, now is the perfect time to take a closer look at the functionality and relevance of your online store. It’s important to take a step back and look at your site as if you’re a new visitor and analyse it thoroughly. Re-evaluate your navigation, check for broken links and ensure that your site is fully functional on all browsers ready to start the new year off with a bang.
Learn from your losses
Even if your website seems perfectly intuitive to you, it’s important to figure out if it is just as easy for your customers to operate and if it’s successfully driving them towards a purchase. A/B Testing allows you to compare the performance of individual aspects of your site for example the location of an ‘add to cart’ button or the landing page each user is met with. These tests are amazing to uncover insights about certain aspects of your site that might be letting you down and how you can turn this around. We recommend Optimizely and VWO for a quick and easy way to get started with split testing.