At Kelkoo Group we know that Feed Optimisation is the most efficient way to grow your Google Shopping Ads.
For our merchants we ensure their top priority products and categories are visible in the right auctions at the right times. As Europe’s biggest comparison shopping service (CSS), we cover many languages and believe that retailers should have an ‘Always On’ approaching to Feed Testing.
Our work for Zavvi, part of The Hut Group and the UK’s go-to destination for Film & TV Merchandise and Collectables, is a case in point. Working together since early 2019, our collaboration is one of innovation, discussion and continuous testing.
Our latest success story centres on Lego: working closely with the Zavvi PPC team, and its Smart Shopping-led account, we drew upon key Google resources and by executing purely advanced feed-based changes directly in the Merchant Center we boosted exposure for these lines. We delivered a traffic growth of 42% during a non-promotional while also securing a CPC reduction vs. the previous time period.
Shaun Bell Senior PPC Executive at Zavvi
“Our goals were to increase traffic for our key Star Wars Lego products. Kelkoo’s Feed Optimisation led to an impressive 42% traffic growth, increased sales figures and a bigger increase in Clicks compared to Cost.”
Check out how Kelkoo Group can help you maximise your Shopping Ads campaigns !
Find out more about our Shopping Ads solution here and talk to us for individual tailor made solutions. Kelkoo Group has been a leading player in Google’s CSS space since the start and our results with Zavvi are not a one off. If your brand is looking to grow, then get in touch as the CSS Bidding Advantage is a great tool for helping you reach your targets whilst also reducing your CPC so you can re-invest in other channels.