The Hut, a leading luxury brand and part of The Hut Group, were looking to improve their feed in the run up to Black Friday and Cyber Monday. The company partnered with Kelkoo Group at the start of 2019 and have seen great results throughout the year culminating in strong Q4 performance.
With the goal of boosting auction participation during the all-important Black Friday period, Kelkoo Group drew upon years of experience as well as Google Data to identify and execute advanced feed optimisations which delivered fascinating results:
“Leading into the Winter months, we we’re keen to push stock which would be popular with our customers. We worked with Kelkoo Group to identify specific season terms to add to our feeds in the run up to Black Friday Week. The results we have received from the test have been really impressive such as a 200% increase in Traffic and 32% CPC drop for Winter products Year on Year and we are definitely keen to test this on other areas across our sites!”
–Isabel Thurston, PPC Executive across The Hut Group, Luxury Brands:
Here at Kelkoo Group, we aim to work as closely as possible with clients during key trading periods; we work with brands across all categories and covering 26 EU territories.
If you missed out this Black Friday make sure this doesn’t happen again and get in touch with Kelkoo Group.