Case Studies

Harts of Stur Case Study

Posted on April 11, 2022

A max CR of 4.7%

The merchant & the objectives

Harts of Stur are a fourth generation family business and have been established since 1919. Based in Dorset, they are one of the UK’s largest in store and on line retailers of cookware, kitchenware and kitchen electrics..

Harts of Stur and Kelkoo Group began working in partnership in 2019. Their objective was to maintain a ROAS of above £12.

They joined our Performance solution to gain visibility on Kelkoo Group’s Shopping network and drive qualified traffic to their online store.

Performances reached in 2021

We maintained a COS below 8%, reaching a minimum COS of 6.47% in October 2021.

  1. 3.5%

    Average CR

  2. 7.9%

    Average COS

  3. £13.98

    Average ROAS

Our campaign optimisation results

We provide campaign optimisation algorithms for our customers, who make better choices in the long term.

  1. +36.9%


    Increase from 2020 to 2021

  2. +14.7%


    Increase from 2020 to 2021

  3. +5.6%


    Increase from 2020 to 2021

Matt Price, Harts of Stur, e-commerce manager

We came across Kelkoo when looking for additional avenues for advertising. We had specific requirements for our ROI which they have been able to meet, and as they handle the optimisation it’s a relatively hands off process for us, which is great. 

Contact us and be our next success story

Kelkoo Group can help you capture new customers and generate incremental sales on your online store as well. Check out how our Performance solution can help you reach your growth objectives. For more information or discuss the other Kelkoo Group solutions that could be adapted to you, contact us now, our team of lead acquisition specialists will find the perfect match for your webstore.

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