The objective: increase the number of sales and the related revenue
GameStop is an omnichannel video game retailer. The company is part of a multinational brand, with stores located all over the world. The company sells video games hardware, physical and digital video game software, accessories for consoles and PC as well as consumer electronics products and other merchandise.
GameStop Italy started its partnership with Kelkoo Group in December 2019 via the Agency Digital Angels. Their main objective was to increase the number of sales and the related revenue, ensuring GameStop as the reference point of purchase for this market in Italy. The agency Digital Angels helped them identify Kelkoo Group as the right partner to grow investments and maintain a positive ROI thanks to our Performance solution.
Increased performances from 2020, keeping satisfying COS%
Today, at the end of the summer 2021, Kelkoo Group keeps on achieving GameStop’s objectives and even regularly exceeding them by far. This year, we even continued to increase the performances we were delivering to GameStop with a +43% increase in the number of leads (YoY), a +25% increase on sales revenue, keeping an average COS of 8,5%.
Volume of leads increase
(2021 vs 2020)
Sales revenue increase
(2021 vs 2020)
Delivered in 2021
Angelo di Giorgio, Head of Digital Marketing @Gamestop Italia
« Kelkoo Group proved to be a very reliable partner, allowing us to achieve the objectives set before the start of the activities, at some times of the year we have far exceeded them. This partnership allowed us to increase our main KPIs, like impression and clicks as well as revenues. Kelkoo Group is a strategic channel for all those industries which, despite being very different from each other, are strongly oriented towards performance in a competitive market. The highly skilled specialists and the data driven approach applied in these years of collaboration, have proved to be essential for the success of the campaigns”.
Giuseppe Annunziata, Account Manager @Digital Angels Agency
“We are so proud to collaborate with Kelkoo, thanks to this union we reached important results that we are increasingly satisfied with. Working for an international customer like GameStop is highly stimulating, a daily challenge faced even during the entire pandemic period, which we are happy to confront every day. The results obtained until now are promising and allow us to see a prosperous future through this collaboration”.
Contact-us and be our next success story
Kelkoo Group can help you capture new customers and generate incremental sales on your online store as well. Check out how our Performance solution can help you reach your growth objectives. For more information or discuss the other Kelkoo Group solutions that could be adapted to you, contact us now, our team of lead acquisition specialists will find the perfect match for your webstore.