Case Studies


Posted on May 15, 2023

More than 3% average CR in 2022

The merchant & the objectives

CeX is the UK’s biggest second-hand electronics and entertainment specialist. CeX buys, sells and exchanges games, phones, consoles, laptops, tablets, computers, electronics & gadgets directly from the public. Starting as a single games and computer specialist shop just off of London’s Tottenham Court Road in 1992, CeX has expanded over 30 years to more than 600 stores worldwide, spanning over 10 countries including the UK, Ireland, Spain, Portugal, Mexico, The Canaries, The Netherlands, Australia, India and Italy. CeX has been serving tech enthusiasts, gamers and geeks the latest and greatest in the world’s tech and gaming – all with a 24 month warranty, for over three decades.

CeX began their collaboration with Kelkoo Group in 2019. They joined our Performance solution, to gain visibility on Kelkoo Group’s Shopping network and drive qualified traffic to their online store.

How we help CeX consistently reach their goals

  1. 1

    Adjust the CPC at granular level to buy better qualified traffic and less non-converting traffic.

  2. 2

    Apply different CPCs upon device, category and sub-category and adjust depending upon performance.

  3. 3

    Add price filters to maintain high AOV.

  4. 4

    Temporarily block non-converting products and categories and focus on key product areas.

Performances reached

What CeX achieved with Kelkoo Group in 2021

  1. 2%

    Average CR

  2. 2.90%

    Max CR

  3. £13.40

    Average ROAS

Our campaign optimisation results

We listen to client ROI objectives, understand client needs and optimise the campaign to meet client targets.

  1. 5%

    Decrease in COS

    2021 to 2022

  2. 5%

    Increase in ROAS

    2021 to 2022

Jonothan Cronin, Head of Marketing at CeX

CeX partnered with Kelkoo to bring our huge product catalogue to online shopping portals across Europe. I was impressed with their speed and knowledge.  We value their input on feed optimisation and view them as part of our extended team, benefiting from their wider experience. We value the partnership which is growing from strength to strength and are pleased with the results from Kelkoo. The Kelkoo team are proactive, and make campaign changes, keeping our ROI targets in mind; they consistently achieve the return on ad spend and cost per sales targets we set.

Contact us and be our next success story

Kelkoo Group can help you capture new customers and generate incremental sales on your online store as well. Check out how our Performance solution can help you reach your growth objectives. For more information or discuss the other Kelkoo Group solutions that could be adapted to you, contact us now, our team of lead acquisition specialists will find the perfect match for your webstore.

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