Case Studies

Luxury shirt maker Apposta increases visibility in time for Black Friday period

Posted on May 7, 2020

Apposta, the luxury Italian Shirt maker, partnered with Kelkoo Group to grow their Traffic just in time for the all-important Black Friday week. Since 2011, Apposta has been shipping pre-designed and customisable Men’s shirts to five continents.

Not only were Apposta able to activate the CSS biding advantage they also benefitted from our many year’s Shopping experience and extensive Google support. In addition to this, Kelkoo Group unlocked key Merchant Centre features which ultimately delivered a Traffic boost of 117% vs. the previous period along with CPC reduction during Black Friday Week.

“Kelkoo Group’s support has allowed us to increase visibility of Shopping Campaigns in the most important period, that of Black Friday. Associated with the growth in visibility, we noticed an 18% decrease in CPC that allowed us to reduce the cost of acquiring new customers”.

-Laura Rotatori, PPC Manager at Apposta

Here at Kelkoo Group we work with our clients to make sure they see the benefit of partnering with a CSS. No matter, how big or small or the category, every retailer running activity in the EU can benefit from the CSS bidding advantage.

Why not get in touch to find out how Kelkoo Group can help you to deliver on your seasonal campaigns and beyond?

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