Google Shopping Ads by Kelkoo Group, enable Wiggle to retain full control of Shopping Ads

Leading cycling and triathlon retailer, Wiggle, were looking for a Comparison Shopping partner for their Shopping Ads campaign.

Already using CPC and digital marketing as part of their strategy, Wiggle were looking to benefit from the 20% saving on their current Shopping Ads campaigns, while retaining full control in-house. The company were suggested Kelkoo Group, the first Google Premium Shopping Partner to generate traffic through Shopping Ads for retailers, offering quality traffic in 22 countries globally.

Using a CSS partner has enabled Wiggle to benefit from the Google Shopping incentives, while making a saving on Ad Spend.

“For us at Wiggle it was important that we retained full control in house of our campaigns. Google suggested that we consider Kelkoo Group as a CSS partner, and we chose the company from four or five other potential partners due to the framework they offered.” Charlotte Self, Digital Strategy Manager, Wiggle.