Estudos de caso

Google Shopping Ads by Kelkoo Group, enable Wiggle to retain full control of Shopping Ads

Posted on May 7, 2020

Leading cycling and triathlon retailer, Wiggle, were looking for a Comparison Shopping partner for their Shopping Ads campaign.

Already using CPC and digital marketing as part of their strategy, Wiggle were looking to benefit from the 20% saving on their current Shopping Ads campaigns, while retaining full control in-house. The company were suggested Kelkoo Group, the first Google Premium Shopping Partner to generate traffic through Shopping Ads for retailers, offering quality traffic in 22 countries globally.

Using a CSS partner has enabled Wiggle to benefit from the Google Shopping incentives, while making a saving on Ad Spend.

Charlotte Self, Digital Strategy Manager, Wiggle

“For us at Wiggle it was important that we retained full control in house of our campaigns. Google suggested that we consider Kelkoo Group as a CSS partner, and we chose the company from four or five other potential partners due to the framework they offered.”

Charlotte Self, Digital Strategy Manager, Wiggle

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