Summer can be a slow season for online stores. As the temperature hots up, sales tend to cool off, meaning that retailers can see their figures take a hit over the warm Summer months. Although your online store isn’t affected by a drop in footfall, it’s still vital that you consider these top tips to help keep customers coming back for more. Read on to find out how you can keep your sales sizzling this Summertime.
Launch a loyalty programme
Make the most of your sales tracking capabilities, and reward customers who keep coming back and making purchases from your shop. You could begin by giving customers a percentage off their total after a set number of visits, or launch a points programme meaning that those who spend more over time can access bigger discounts or coupons. Make the most of your email marketing campaigns and be sure to send out reminders to customers who haven’t shopped with you during the past few months. Struggling stores will benefit from the boost that a loyalty programme can provide.
Take time to say thank you
When sales are slow this provides you with time to check in to assess how well your digital marketing campaigns are performing across email and social. Thanking customers for a recent purchase or asking for feedback actively encourages shoppers to engage with your brand, plus it makes them feel special if you take the time to say thank you. Follow up emails are a must if you are looking to up your sales and encourage shoppers to come back for more during the long summer months.
Push excess stock
Do you have too much seasonal stock that you are trying to sell? Providing it’s ok for summer, there’s no reason why you shouldn’t consider seasonal summer promotions to push a backlog of stock off the shelves. From lilos to crocs or kids summer toys, running a promo is a quick and easy way to get rid of older stock, clearing space for the busy Christmas and holiday period ahead.
Put a time limit on your sales and reap the benefits. By holding a flash sale, for one hour, 24 hours or 72 hours you instantly push customers into making a purchase as they are working against the clock to bag a bargain. Adding a time constraint is sure to stop even the most seasoned case of cart abandonment in its tracks, boosting your numbers prior to month end.
All your loyal customers out and about, wearing your products or sharing photos on social media.. there is no better way to improve your brand visibility and drive even more traffic to your online store than through running a summer seasonal competition. Make the most of your social media channels and encourage followers to tag themselves using one of your products. Or consider running a prize draw for customers that take the time to write you a review. Keep it easy and fun and you are sure to attract new shoppers, while reconnecting with current or previous ones.
Here at Kelkoo Group we can help you to boost your campaigns all year round. So if you are experiencing a summer sales slump, why not get in touch with our teams today to find out how we can help you to find the right solution for your business needs.