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Europe’s largest digital marketing, DMEXCO, returns next month in Cologne, and will feature hundreds of panel discussions, seminars and keynotes from some of the biggest and best-known names in the digital industry. If you have not previously attended, then it can be a little overwhelming. So, if you are looking to make the most of your 48 trip then keep these top tips in mind so that you can make the most of the show:
Set your pre-show goals
From gaining X number of new leads to meeting and engaging with representatives from certain companies, set your pre-show goals before you get to the show. If you have had meeting invite requests, then take time to connect before you touch down in Cologne. You can also download the DMEXCO app, prior to the event, meaning that you won’t miss any talks or presentations of interest.
Arrive in plenty of time
Dmexco might be a two-day show, buy make sure that you get there with plenty of time to spare! If you are running your own company stand, then allow yourself time to set up and prepare for any meetings that you have already scheduled in your diary. It’s worth arriving on the Tuesday to allow yourself plenty of time to explore the show and attend any talks of interest – plus there are some great parties too!
Bring the right team members
Once you have set measurable goals for your trade show attendance, it is crucial that you bring the right support in the form of your team. Diversity is crucial if you want to make a mark during the trade show. Bring a wide variety of people, not just sales staff, so that you can better showcase your expertise and knowledge to the wider digital world. A greater variety will also ensure that you have better discussions and debates too.
Schedule your press meetings on day one
Less press tends to visit the show on the second day, so ensure that your media engagement is prepared and ready to go during the first full show day.
Interested in finding out more? Then why not book a meeting with us now…
Book your ticket to DMEXCO here >