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Summer is well on the way, meaning that you may be concerned about your online sales taking a hit. With the promise of longer evenings, summer holiday plans and time outdoors catching a few rays, it will be of no surprise to hear that e-commerce sales can drop by as much as 30 percent, compared to peak sales months. However, there is no reason why you can’t make the most of the sunshine and drive sales to your site. Why not check out these top five tips to help you boost your summer ecommerce sales?
Get creative
Seasonality and website design can be used to your advantage when it comes to consumer behaviour and ecommerce opportunities. You can make the most of the summer months to rethink your branding, and be sure to update your site with relevant copy, designs and promotions on a regular basis.
If you don’t have the time or resource to give your site a complete overhaul, then consider adding seasonal pop-ups. These are a handy hack to help drive shopper engagement and turn leads into sales – without having to spend a lot of time and money on a complete website redesign.
Rethink your approach
If you own an online store, but feel that your marketing efforts need a boost, then you may want to consider using an ecommerce marketing platform to help advertise your products through ad placements. If budget is an issue, you will be pleased to find out that you only pay when customers are redirected to your store. Plus, you have complete control of your monthly advertising budget.
Kelkoo Group has 20 years’ experience in ecommerce, digital advertising and consumer analytics. We can support your entire campaign, from set up through to tracking sales and conversion data to help you get the results your business needs to succeed.
Contact us today to find out more!
Have sales
Summer is the ideal time to run a flash sale for consumers, while you can cash in on the end of the summer months with a back to school or summer stock clearance sale. Don’t forget to keep your newsletter subscribers up to date – and consider offering them an exclusive discount code before your entire customer base has access to your current promotion.
If you use email as a marketing tool, then ‘private sales’ are an efficient way to check just how many of your subscribers still make purchases from your site. You can propose exclusive deals to these consumers first, before making the sales offering open to other online shoppers.
Bear in mind that you will need to consider using different channels to promote your sale, and consider setting a few parameters such as the amount of discount offered and the length your sale will run for.
Run a competition
Who doesn’t love a good competition? In fact, a giveaway is an easy fix for boosting traffic engagement and creating excitement around your products. Offer site visitors the chance to get their hands on one of your best sellers, perhaps a new release, or simply a gift certificate, by entering their email address.
Not only will you gain new leads, but better still, you will have the chance to grow your email list – meaning that you can convert traffic into subscribers, and ultimately shoppers.
Stop cart abandonment in its tracks
Cart abandonment could be stopping your sales conversions in their tracks. If you identify that your potential customers are filling their cart without reaching the check out, then why not consider adding in a few last-minute summer perks to sway their decision – free shipping or a last-minute discount code could gain you a sale.
So if you are looking to boost your revenue stream and hit your sales targets, then contact us to make your retail summer shine.