Top 5 essential e-commerce tips for the next decade
Posted on January 2, 2020
Welcome to 2020! Now more than ever, e-commerce stores need to keep their brands and products relevant to convert clicks into sales. According to recent statistics from Statista, global retail e-commerce sales topped $3.53 trillion in 2019, with revenue projected to reach $6.54 trillion in 2022.
When it comes to keeping up with trends, it’s essential to remember to put your customers first. Here at Kelkoo Group, innovation is a key part of our business. Read on to find out more about our top five essential e-commerce tips for the next decade.
Far from likes, shares and gaining new followers, social channels are fast becoming shopping platforms in their own right with around 55% of online shoppers having bought a product directly through a brand’s social post. As platforms now make it even easier for retailers to embed links and their feed into digital channels, make sure that you are optimising your social presence and boosting impulse buys through online advertising and marketing.
AR and VR opportunities
AR and VR are set to shape the way that consumers interact with products, as developments in technology could see online shoppers soon be able to ‘try before they buy’. Now, companies such as IKEA are developing technology so online shoppers can test out how pieces of furniture will look in their own home, without having to even complete a sale. As technology continues to revolutionise customer experiences, brands will need to continue investing in these improved digital systems if they don’t want to get left behind.
Flexible payment plans
Converting and keeping customers coming back to your store can be tough, in particular if you offer a range of higher-priced or speciality goods. Flexible payment options provide the ideal solution to this problem, with systems such as Klarna and Afterpay providing post-dated or pay by instalment options. Providing alternatives will ensure that you can keep your customer base loyal, while also attracting new e-shoppers to your store.
Google Shopping continues to provide a powerful sales channel for online stores looking to attract more e-shoppers. Here at Kelkoo Group, our Google Shopping Ads by Kelkoo Group ensures that you keep the same set up and analytics in your existing Google accounts, while ensuring you benefit from a bidding advantage at auction.
Contact us today and talk to one of our experienced PPC team members to help you start saving.
Using customer data and tailoring product offerings based on your consumers’ behaviour, interests and clicks could give your online store the boost it needs. Big data, and using it effectively, is set to be a huge trend in 2020 – as brands wake up to the power of analytics in the purchase funnel.
2020 is set to be a huge year for e-commerce, so if you want your online store to succeed then make sure that you get with the times and keep these trends in mind to boost your sales for the next decade and beyond.