Scarily good tricks to increase ROI over the Halloween period

With Halloween slowly creeping up on us, now is the perfect time to ensure your e-commerce store is packed full of spooky offers and promotions in preparation for October 31st. As with any holiday, Halloween provides the perfect opportunity to stand out against your competition with deals to die for.

Here at Kelkoo Group we understand that Q4 provides the most opportunities for you as a retailer, so we’ve put together some of our top tricks to increase ROI over the Halloween period:

Don’t get spooked

Although some customers will wait until the very last minute to stock up on Halloween goodies and sweets in stores, most e-commerce shoppers will be looking to purchase their costumes and supplies from now onwards until mid-October. This provides you with the perfect opportunity to push out your Halloween content all month long. Consider using welcome coupon pop-ups or a Halloween banner on your homepage slider, quick and easy ways to present your irresistible Halloween deals to your customers.

Create brand advocates

In addition to creating Halloween content of your own this season, why not encourage your loyal customers to create social media content on your behalf? A quick win to boost customer interaction is through launching a seasonal competition; whether that be a costume contest or a pumpkin carving contest, leveraging social proof throughout your website and across your social media pages is a strong strategy to help convert potential customers, increasing ROI and aiding your trust score online this Halloween and beyond.

Online advertising should be a big part of any e-commerce campaign

Targeting capabilities across social media platforms have grown exponentially, with marketers now possessing the ability to target highly specific audiences through specialized options. Paid traffic is one of the best ways to quickly generate sales. If not already part of your marketing plan, consider investing into paid search this Halloween as an effective strategy for increasing ROI to take your business to the next level. Although many believe paid traffic is expensive, if done properly it can be an affordable.

With over 20 years of experience in ecommerce, digital marketing and consumer intelligence Kelkoo Group uses shopping intent data and cutting-edge technology to deliver quality traffic to merchants by displaying their product to a monthly audience of over 40 million e-shoppers across 26 markets.

We can support your entire campaign, from set up through to tracking sales and conversion data to help you get the results your online store needs to succeed. Feel free to get in touch to find out more about how our product portfolio can drive quality traffic to your online store and improve your online presence.