Our top PPC tips for your Easter basket
Posted on March 18, 2020
There is no shortage of advice out there when it comes to optimizing your PPC strategies and campaigns but, with Easter weekend fast approaching it’s time to kiss goodbye to your everyday pay-per-click practices and start thinking about new conversion tactics.
Holiday and peak shopping seasons follow their own set of rules; So, our in-house team of PPC experts have put together their top seasonal tips to drive profits and get the most out of your campaigns this Easter.
Reflect on previous years performance
Every business is different and there is no ‘one size fits all’ approach when it comes to managing your PPC campaigns. When planning your businesses Easter strategy, the best place to start is analysing your previous years’ figures. This data is golden and crucial to review before starting this year’s plan; What went well, what didn’t and where can you improve to make sure your Easter campaign delivers the successful conversion your business is looking for?
It’s important to take a look at your best-selling products and days with a high spike in traffic to make educated decisions about where to allocate your budget this year and what search terms to push.
Review and adjust your budget
After looking back on previous years, you should already have a rough idea of what type of budget increases and adjustments you will need to make ahead of your Easter campaigns. Increasing your PPC budget can be one of the most effective ways to take advantage of the seasonal peaks as conversions tend to be higher; more costs equals more conversions.
Revise Google trend reports
In the world of PPC, April isn’t just about Easter; It also signifies the start of Summer traffic. When it comes to determining the popularity of a search term, Google trends is the place to start especially with the change in traffic. This tool allows you to see the popularity of a search term, whether it is on the rise or decreasing and will be your go-to information source for a certain product’s seasonal trends.
Throughout the year there will be monthly peaks and dips that will impact your sales. Kelkoo Group has 20 years’ experience in ecommerce, digital advertising and consumer analytics. We can support your entire campaign, from set up through to tracking sales and conversion data to help you get the results your online store needs to succeed. Feel free to get in touch to find out more about how our product portfolio can drive quality traffic to your online store and improve your online presence.