Monetization tips for publishers

Monetization tips for publishers

Increasing your website’s traffic and profitability are the main challenges that publishers face, no matter the space in which their site operates. For many publishers, it can be tricky to know where to start when it comes to tackling monetization opportunities. However, the real key remains in driving your visitor numbers.

Increasing your audience size provides you with increased revenue opportunities, as the number of page views that your site receives will enable you to generate income for your business. So, if you are looking to cash in, read on to uncover a few of these tips for digital publishers.

Leading e-commerce offers

Advertising forms the staple part of any publishing business, with publishers able to choose from a variety of solutions depending on their budget, business needs and site design. Partnering with Kelkoo Group, enables you to develop an entire website based on our inventory of leading e-commerce offers.

Off the shelf solutions

We allow you to generate traffic in a wide variety of ways so if you are a website owner looking to supplement your current revenue, or are on the lookout for an alternative to Google AdSense then an off-the-shelf solution from a trusted e-commerce partner could give your site the boost it needs.

Explore and test

When it comes to exploring the right monetization opportunities for your business, there are a variety of options that you can explore and test. Remember to consider the overall user experience, as a site with irrelevant and annoying ads is likely to have a negative impact on audience and revenue generation.

Kelkoo Group’s publisher monetization solutions provide you with access to the biggest retailers across multiple countries. Partnering with us will provide you access to our offer database, including Shopping API, Product Feed or off-the-shelf Ad tools.

Why not get in touch to find out more about our Publisher-focused solutions.