Christmas in October: Preparing your online store in time for the holiday season

At this time of year your Halloween, Black Friday and Cyber Monday marketing campaigns should already be in full swing, but with under 60 days until Christmas, there is no time to delay in planning and preparing your festive e-commerce campaigns in October.

Here at Kelkoo Group we understand that Q4 provides the most opportunities for you as a retailer, so we’ve put together a few of our top tips to guarantee success for you this holiday season.


Unwrap your stocking fillers

There’s no doubt that over the Holiday period most of your online sales will come from people buying a gift for their loved ones, with a medium to high price bracket. Pair this with the convenience of online shopping over the festive period and now is the ideal time to showcase cheaper items prior to checkout as the ideal stocking filler.

Try placing some of your less expensive items in easy to access areas of your site where shoppers can quickly pop these products in their cart. Simply adding a ‘you might also like’ section to the footer of your product pages is an effective way to increase conversions and encourage users to make an extra purchase whilst browsing.

Capitalise on the Black Friday hype

Black Friday and Cyber Monday will be some of the best marketing strategies in the lead up to the Christmas period. With these key retail dates ending November and kicking off December, Christmas will definitely be on the brains of the consumers. Of course, you can jump on the bandwagon and offer discounts like your competitors, but what will really make your business stand out is the offers that add value to each purchase made. Consider offering Christmas coupons or a free stocking filler with every purchase over the Cyber weekend, encouraging these buyers back to continue their festive purchases.

Black Friday and Cyber Monday are not just a great opportunity to increase your sales, use these key shopping events to grow your email and subscriber list in the build up to the Christmas rush. Email marketing is an effective way to drive your promotional campaigns so the bigger the audience, the better.

Draw attention to the products that make great gifts

Online gift guides are a genius way to increase sales over the Christmas period and improve your customers online journey, as you do the hard work for them. A gift guide is nothing more than a collection of products grouped together by consumer type – easy to create in a matter of minutes. Creating a landing page for your gift guides are an amazing way to showcase all these products in one place and perfect for promotion over social media and your other channels, spoon feeding your customers the products that would make the idea gift this season.

Adjust your PPC campaign

Pay-per-click Marketing, both on search engines and across social media can be a vital revenue steam for smaller online retailers. So, don’t get left behind over the Christmas period- be sure to adjust your keywords and bids accordingly to ensure that your site gains maximum traffic during the busiest sales quarter of the year.

Kelkoo Group has 20 years’ experience in ecommerce, digital advertising and consumer analytics. We can support your entire campaign, from set up through to tracking sales and conversion data to help you get the results your online store needs to succeed. Feel free to get in touch to find out more about how our product portfolio can drive quality traffic to your online store and improve your online presence.

So, with winter is just around the corner, it’s time to put the pumpkins aside and start planning your Christmas marketing ideas today.