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In just under two months the biggest shopping weekend of the calendar year will be here. Black Friday Cyber Monday (BFCM) provides a wealth of opportunities for retailers – no matter their size or location. While the term ‘Black Friday’ hails from US shoppers swarming the high-street, Cyber Monday, 26th November, has become a pinnacle event for online shoppers looking to bag a bargain. From promotions to discounts, to using BFCM to increase your online visibility or rethink your Shopping Ads strategy, read on to find out how Kelkoo Group can help you reach your goals this year.
Be prepared
If you are looking to boost your revenue and make the most of your return on ad spend (ROAS) during BFCM, it’s crucial that you get prepared. While BCFM is famed for crash discounts and low-costs on higher end goods, you can consider running exclusive deals on limited run products or even shift items that have proved less popular during the year in the run up to the festive period.
Consider your marketing strategy
From email campaigns to omnichannel plans incorporating your social, SEO and paid ads, having a well thought out marketing strategy will enable you to appeal to customers both new and existing. You may also want to consider your website design and including client reviews if you are struggling to improve ecommerce conversions.
How can Kelkoo Group help you?
Kelkoo Group has over 20 years’ experience in ecommerce, digital advertising and consumer analytics. We can support your entire campaign, from set up through to tracking sales and conversion data to help you get the results your business needs to succeed during BFCM.
Understanding Shopping Ads
In September 2017, Google opened up its Shopping Ads on Google search, hailing several changes for the shopping auction system. Now, key comparison shopping partners need to complete certification to join the Comparison Shopping Partner Programme. Kelkoo Group was the first CSS to join this scheme as a Premium Partner.
Choosing a CSS partner such as Kelkoo Group will allow you to increase your ROI, while reaching a higher position in Shopping Ads. Your bid will automatically be 20% higher compared to Google Shopping, while following the same auction process. Signing up with Kelkoo Group will provide more quality traffic to your site for the same amount of money.
Access to insights and analytics
Plus, partnering with an accredited CSS such as Kelkoo Group will provide you with the support you need to integrate and duplicate your campaign structure, from Google Shopping to Kelkoo Group. We provide coverage across all EU markets with multi-lingual support and can have your campaign up and running within 48 hours, well in time for BFCM.
So what are you waiting for? It’s time to start taking steps to get your online shop ready in BFCM.
Contact us today to find out more, and make the most of the e-commerce opportunity of the year.