Case Studies

FERA.PL

Posted on August 6, 2025

Scaling in 7 key European markets with Performance Flex

The merchant & the objectives

Founded in 2014, Fera.pl has grown into one of Poland’s leading online retailers for pet food and accessories. With a catalogue of over 13,000 products and a strong presence across Central and Eastern Europe, the brand continues to prioritise competitive pricing, expert support, and exceptional customer service.

Fera was looking to scale its business into multiple European markets but faced difficulties generating visibility and profitable traffic. In a highly competitive sector, rising acquisition costs and limited access to new audiences were creating roadblocks to efficient expansion.

Market growth

  1. PL

    Poland

  2. HU

    Hungary

  3. SE

    Sweden

  4. BE

    Belgium

  5. AT

    Austria

  6. RO

    Romania

  7. FR

    France

Results

Kelkoo Group implemented the Performance Flex solution, adapting campaigns to each local market. With real-time monitoring tools and a proactive optimisation strategy, Kelkoo ensured that campaign goals were met consistently across all targeted regions.

Fera expanded from three to six countries, beginning with France, Romania, and Hungary. Positive results prompted Fera to enter Austria, Belgium, and Sweden, achieving a consistent high ROAS of 12.00 across core markets.

From Q1 to Q2 in France, sales increased from 157 to 172, representing growth of +9.6%.

In Romania, sales surged from 22 in Q1 to 216 in Q2, a remarkable +881.8% uplift.

Hungary saw sales climb from 98 in Q2 to 161 in Q3, achieving a +64.3% increase.

Our campaign optimisation results

We listen to client ROI objectives, understand client needs and optimise the campaign to meet client targets.

  1. ✔

    Expanded into 8 key European markets

  2. ✔

    Consistently strong ROAS

  3. ✔

    Effective market-specific targeting and optimisation

  4. ✔

    Full access to campaign monitoring tools and strategy alignment

Bartosz Radomski – Marketing Director

They expanded from three to six countries, beginning with France, Romania, and Hungary. Positive results prompted Fera to enter Austria, Belgium, and Sweden—achieving a consistent high ROAS of 12.00 across core markets. From Q1 to Q2 in France, sales increased from 157 to 172, representing growth of +9.6%. In Romania, sales surged from 22 in Q1 to 216 in Q2, a remarkable +881.8% uplift. Hungary saw sales climb from 98 in Q2 to 161 in Q3, achieving a +64.3% increase.Współpraca bardzo profesjonalna i rzeczowa, poprzedzona analizą. Wdrożenie działań odpowiednich dla danego rynku. Stały dostęp do narzędzi monitorujących kampanię oraz optymalizacja kampanii pod kątem zaplanowanych do osiągnięcia celów.

 

The cooperation was highly professional and grounded in analysis. Actions were tailored to each market. We had continuous access to campaign monitoring tools and optimisation aligned with our defined objectives.

 

Contact us and be our next success story

Kelkoo Group can help you capture new customers and generate incremental sales on your online store as well. Check out how our Performance solution can help you reach your growth objectives. For more information or discuss the other Kelkoo Group solutions that could be adapted to you, contact us now, our team of lead acquisition specialists will find the perfect match for your webstore.

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