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Ipon’s Impressions grow by 120% after partnering with Kelkoo Group

Posted on October 28, 2020
Home Page > Ressources > Cas clients > Ipon’s Impressions grow by 120% after partnering with Kelkoo Group

iPon is an online computer and electronics specialist based in Hungary with shops in Romania, Austria and Croatia. By giving customers more of what they want – low prices, a wide range of products, technical content, and convenience – iPon continues to grow and evolve as a high-class e-commerce platform.

In line with their philosophy they joined Kelkoo in May 2020 with as they were looking to benefit from the CSS bidding advantage on their current Google Shopping Ads campaigns. Because of the positive results with, they decided to also migrate to Kelkoo in the beginning of July this year.

Within the first 30 days after switching from Google Shopping CSS to Kelkoo CSS, the shopping campaign had seen the expected increase of Traffic and decrease of average CPC.

  • Impressions +120%
  • Traffic + 97%
  • Avg CPC -28%

Beside this we worked together on optimisation of the data quality in Merchant Center to improve the overall performance by investigating on item disapprovals and decrease them. 

Bertalan Bari, “Head of Online Performance,

”We are very happy with the switch to Kelkoo CSS, since then we saw performance growing with a nice increase of Traffic and decrease in CPC”

Curious to see how Kelkoo Group can help you to deliver on your seasonal campaigns and beyond? Get in touch with us today!

Find out more about our Shopping Ads solution here and talk to us for individual tailor made solutions.

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