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Optimise your Shopping Ads with your CSS partner to get the best out of Black Friday and Festive Season!

Posted on November 4, 2020

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What will you find in this webinar?

In this second episode of Kelkoo Group’s Shopping Ads webinar series, we will show how your CSS partner can help you explore the spectrum of campaign optimisation, enabling you to make the right decisions especially during peak times such as Black Friday and Festive Season. In order to do so, Kelkoo Group’s Global Partnership Director, Vincent Vaussion, has invited once again Fabien Bourrat, EMEA Shopping Specialist at Google, who will guide you through campaign best practices and identify common pitfalls. E-commerce experts at Kelkoo, Cathy Almori and Ale Bruschi will then explore the different possibilities of how to optimise your feed, campaign structure and product content while enabling you to use all the available features to boost your Shopping Ads campaigns. They will help you navigating the most important period of the year, building a Shopping Ads and a Merchant Center accounts and structure which will support your strategy and help you achieve your goals and targeted ROAS.


At the end of the session, Vincent, Cathy, Ale and Fabien will be there to discuss potential solutions and answer all your questions in the Q&A session.

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    Vincent Vaussion

    Global Partnership Director @Kelkoo Group

    Vincent has over 15 years’ experience in sales, new business growth and multi-disciplinary management across multiple sectors. In addition, Vincent previously held a position in technology platform eBay in Germany where he was responsible for the implementation of a new software solution for retailers. Most recently, Vincent was Sales Director for the UK and Ireland at Kelkoo before occupying his current role, Global Partnership Director where he leads a team of PPC Consultants optimising retailers’ campaigns on Shopping Ads and social networks.

    Fabien Bourrat

    EMEA Shopping Specialist @Google

    Fabien Bourrat is a CSS Senior Account Manager and Shopping Specialist at Google. He has worked in the CSS Program advising EEA’s Comparison Shopping Services for 18 months. Prior to this, Fabien worked for six years in a large Cosmetics group, at various operational marketing positions and global marketing positions.

    Cathy Almori

    PPC Specialist @Kelkoo Group

    Cathy Almori has over 10 years of experience in traffic management in different European countries. She has been managing different sources of lead generation such as Content and Social Media, SEO and editorial production. She has now become a PPC Consultant in the Global Partnership Team where she either manages campaigns on behalf of merchants or supports merchants in the development and the roll out of their commercial strategy in Spain, UK and France.

    Ale Bruschi

    PPC Specialist @Kelkoo Group

    Ale Bruschi has over six years’ experience in the digital environment. He has covered multiple positions within the Special Business Units of several Global Media Agencies, dealing mainly with the Search and Shopping activities for Global FMCG and Medical companies. He has now become a PPC Consultant in the Global Partnership Team where he is helping retailers to develop and roll out their commercial strategy in UK, Italy, Greece and the Nordics.

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