Casi di successo – Appetising traffic increases since onboarding with Kelkoo Group

Posted on June 1, 2020
Home Page > Insight > Casi di successo > – Appetising traffic increases since onboarding with Kelkoo Group, a merchant selling professional utensils for a cooking process called Sous Vide, were looking to improve upon their existing PPC strategy. After seeing little success with their Shopping campaigns, opted for our Managed ads solution, allowing Kelkoo Group to fully manage shopping campaigns on their behalf and provide support from our team of PPC experts.

Their CSS switch to Kelkoo Group happened at the end of January 2020 and they have seen an extremely positive impact since then.

Within the first 30 days after switching and the implementation of Kelkoo Groups recommended campaign strategy they saw:

  • Impressions increased by + 136%
  • CTR decreased by -43%
  • Traffic increased by +34%,
  • while conversions +300%
  • conversion rate (CR) increased to +199%

This means that with the new strategy, impressions were better targeted towards the right audiences. Therefore, generating more clicks, more conversion and ultimately more revenue.

The CTR decrease in this case, only indicates that we have less clicks proportionally to the traffic, but those clicks are much more valuable as they convert +300%.

Péter Bélik – GM, Sous Vide Hungary

“We are very happy with the switch to the Kelkoo CSS, we could see the impact on our website traffic as well as the number of sold products since the change to Kelkoo. The Kelkoo service allows us to concentrate on other areas of the business, while Kelkoo’s PPC Team successfully manages our Shopping channel.”

Péter Bélik - GM, Sous Vide Hungary

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