Casi di successo

Tyre retailer La Casa del Neumático joins Kelkoo Group

Posted on November 1, 2019

La Casa del Neumático is a Madrid-based tyre retailer with a small in-house team. The company’s website offers around 15000 tyres for cars, 4×4 and vans. Following on from the success of their Spanish business, two years ago, La Maison du pneu, the French arm of the business was born.

Until this year, the tyre retailer was mainly focusing their digital marketing efforts on Search and Display Ads. Looking to drive increased traffic to their online stores, the company then decided to invest in affiliation and Google Shopping. This subsequently highlighted the need for a partner for their digital marketing efforts, the tyre retailer decided to partner with Kelkoo Group.

Our in-house PPC teams created a Google shopping campaign via Kelkoo CSS for La Casa del Neumático, optimizing their bids, offers titles and ensuring that they matched with their search terms. Seasonality was also a big player to consider when analysing data for this merchant and doing feed testing, with spikes in tyre sales for the winter months.

After 2 months of positive results, reaching their ROI in Spain, the retailer asked Kelkoo Group to do the same for their French shop: La Maison du pneu.

Alejandro Serrano, Digital Marketing Specialist:

“I worked with another CSS before Kelkoo, but it was a total mess, there was no direct control from them on the campaign, no optimization. Since I switched to Kelkoo I have a clear view on the shopping traffic sent to my website with the expected results, I will definitely recommend them”

Kelkoo Group provides a range of solutions to help merchants drive increased quality traffic to their online store, with the added benefit of having over 20 years’ experience in the e-commerce landscape. Our Google Shopping Ads by Kelkoo Group ensures that you keep the same set up and analytics in your existing Google accounts, while ensuring you benefit from a 20% bidding advantage at auction.

Contact us today and talk to one of our experienced PPC team members to help you start saving.

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