The effects of Google’s CSS programme in the UK

Posted on January 15, 2020
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What you will find in this White Paper?

Google Shopping Ads has been opened up for Comparison Shopping Sites (CSS). Through partnering with a CSS, retailers can benefit from a bidding advantage in the auction process. An advantage that can be used as savings or towards accruing extra traffic and therefore increase your ROAS. The first figures show that large numbers of businesses in the UK are making the switch to a CSS partner. However, this new opportunity created a lot of small CSSs and it has become almost impossible to get a clear view in this new scenario. This paper will provide a brief outline of consequences and developments from these new advertising formats and provide an answer as to how to choose a suitable CSS partner for your business.

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The effects of Google's CSS programme in the UK

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