En la prensa

Google retreats on controversial ‘fake’ price comparison site scheme

Posted on November 12, 2018

Monday 12 November 2018 13:18, UK

Sky News revealed how Google encouraged ad firms to build price comparison sites, giving the illusion of a thriving marketplace.

By Rowland Manthorpe, technology correspondent

Google has diluted a controversial scheme which critics say encourages the creation of “fake” price comparison sites – prompting one ad agency to say Google’s “screwed everyone over”.

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