MYPROTEIN partners with Kelkoo Group to increase visibility and market share

Posted on May 7, 2020

Myprotein, a leading global brand in sports nutrition and clothing and part of The Hut Group, were looking to improve the advertising of their products on Google Shopping Ads. The company partnered with Kelkoo Group and our in-house team delivered several ways to improve their overall advertising strategy and output.

Myprotein were looking to increase visibility, grab market share and put their account in a stronger position to capture specific high volume queries.

Here at Kelkoo Group we know from our experience with many retailers that adding relevant queries to key feed attributes can boost results. We added “UK” related terms to the feed via Merchant Centre Feed Rules, enhancing them in one batch and improving relevancy for this query theme.

The test contributed towards a 12% traffic increase in related queries and a CTR jump of 12%.

We looked to test the impact of adding some of the most popular words and phrases that were searched along with our products that we didn’t previously have in the feed. Initially sceptical of the impact it could have, we were surprised at how much performance improved on those products that we included in the test. Kelkoo Group helped us to identify these phrases and we’re looking to test more in other territories to see if we can see the same uplifts.

Adam Garnsey, Head of Acquisition, Myprotein.

Here at Kelkoo Group, feed testing for both seasonal events and Business as Usual forms part of our service to online retailers. As soon as we enter into a new relationship with a client, we will meet with you and endeavour to come up with recommendations based on your feed quality, search query reports and our internal expertise. We can execute potential testing on your behalf and provide reporting.

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