The world of e-commerce is ready for Christmas, but are you?! With only two weeks left in the build up to Christmas now is the time to hone your marketing efforts and attract this season’s last-minute shoppers.
With not so many sleeps left till the most popular holiday, we’ve put together our essential tips for online sellers striving for more than fine this festive season.
1. Be prepared, adaptable and data-led
Start with the basics – make sure your distribution networks and stock levels are all in place ready for the surge in traffic and expect to move spend around depending on which mediums are driving the best sales and conversions. Gather as much peak trading data as you can from previous years to help guide this year’s strategy and maximise ROI this Christmas.
2. Always be mindful of campaign and budget dates
A quick and effective way to improve sales over the Christmas period is to increase your budget on any PPC campaigns you’re currently running. Increasing your budget will result in your ad being seen by more people, growing brand awareness and ultimately boosting your sales. With the competition becoming increasingly fierce now, it’s important to ensure your PPC campaigns are fully optimised.
And remember to check that your campaigns and budgets do not have a yearly end to avoid any unnecessary and rough breaks. Just click on the Campaigns setting tab and in the Billings tab to ensure everything runs smoothly this year and into the next!
3. Benefit from Christmas traffic all year round
The holiday rush is an unmissable opportunity to earn customer loyalty. Use the surge in extra traffic this Christmas to create custom audiences in Google Analytics, capturing these customers to target during your next big promotional campaign or sale. Utilise remarketing campaigns as an easy and cost-effective way to upsell to customers who made Christmas purchases or recapture any abandoned carts from the holiday period.
It’s as easy as that! But don’t worry if you’re in need of some extra support this December, our Kelkoo Group team are on hand to help. Find out more on our website or get in touch with our team today to explore how our solutions could be the perfect gift for your business this year.
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