You should be able to use Google Analytics to monitor traffic from Kelkoo without any problems. The only thing you have to do is to add three parameters to your deep links (or ask Kelkoo to do it for you). The parameters are:
- utm_source (suggested value: kelkoouk)
- utm_medium (suggested value: cpc)
- utm_campaign (suggested value: kelkooclick)
To give an example, you have the following product link: http://www.merchant.com/showitem.php?sku=123
Adding the additional Google Analytics parameters will then give: http://www.merchant.com/showitem.php?sku=123&utm_source=kelkoouk&utm_medium=cpc&utm_campaign=kelkooclick
With the additional parameters included in the product link, Google Analytics will be able to “see” the traffic coming from Kelkoo. Please note that the Google Analytics reports will tell you the number of Visitors, which is not directly comparable to Kelkoo Click numbers (you must take into account that on average visitors do more than one click).
For more information, please see the Google Analytics support site:
How does campaign tracking work?
Tool: URL Builder