It’s no secret we’ve all had a tough year but, if there’s one thing worth celebrating right now, it’s definitely our family. With Mother’s Day just around the corner (14 March), it’s an essential time to start planning and implementing your marketing strategies, ready for the uplift in consumer spend.
So, we’ve put together some top marketing tips to ensure you see a boost in profits this Mother’s Day.
‘For the woman who has everything’
Mums are notoriously easy to buy for but why not make it even easier for your customers this year and create a Mother’s Day gift guide or set up dedicated product pages? By incorporating simple gift guides you’re truly offering a great service, increasing efficiencies and directing customers to product pages faster.
To go above and beyond this year, consider creating themed banners and popup windows for your site, getting your consumers excited and leading them straight to your amazing Mother’s Day deals.
Show your sentimental side
Mums are the universal symbol of warmth and love so, this March tap in to your customers’ sensitive side and tug on heartstrings across your social media and emailing campaigns. Keep in mind that not everything you post has to have a sales focus. Build customer rapport and brand loyalty this season by sharing some Mother’s Day recipe ideas or even some innovative ways your consumers can celebrate in lockdown.
Mums the (key)word
This is a tip that should apply all year long, but the final stretch leading up to Mother’s Day provides a unique opportunity. Get those creative juices flowing and be experimental with your ad copy to improve Click-through-rate (CTR) and increase conversions; not forgetting those all-important holiday keywords.