If there’s one thing that 2020 has taught us, it’s that you never know what challenges are around the corner and the potential effects these could have on e-commerce. This past year we’ve seen how critical it is for brands to be flexible, adaptable and keep up to date with industry trends.
2020 has brought massive changes to the way we shop, and this January sales period will be no exception. This year we saw a five percent traffic increase over the January sales period vs 2019 and with more and more people switching to digital, we expect to see another jump this time round.
Here at Kelkoo Group, innovation and growth are a key part of our business so read on to explore our insights for January sales success and beyond.
The transparency take over
With more business transactions taking place online than ever before, trust and transparency are now crucial to success. Amongst the many uncertainties of 2020, businesses that conveyed honesty and integrity came out on top by building rapport and customer loyalty.
Ensure success throughout the January sales period by investing in transparency. Be personable, be empathetic, keep your customers in the loop and optimise pricing to inspire confidence amongst your clients.
Omnichannel, the new normal
“Omnichannel” has been a buzzword in the retail space for a long time. But it’s now having a moment. And the need to utilise multiple marketing channels to link in store experiences to mobile devices and your website, has never been more important.
The key is to combine the simplicity of e-commerce with the experience of shopping in physical stores to create a seamless customer journey.
With footfall to brick-and-mortar locations plummeting, switching your focus to digital is a must. This January sales period optimising your online strategies to meet new consumer expectations will be fundamental for success.
At Kelkoo Group, our Google Shopping Ads solutions ensure that you keep the same set up and analytics in your existing Google accounts, while ensuring you benefit from a bidding advantage at auction.
Convenience is key
One thing that won’t change as we welcome in the New Year is that consumers will continue to favour convenience. As well as availability, there has been a shift towards quick order fulfilment and delivery so it’s crucial to ensure your supply and demand chain is optimised for the sales period ahead.
Our 2020 January sales period saw the best performing categories as Home and Garden, Fashion and Health and Beauty so ensure you are stocked ready for another surge in these sectors.
With mobile commerce becoming increasingly important, it’s also vital to check your site is fully functional across all devices and completely mobile friendly. With not a lot of time left to get technical, some simple and easy to implicate methods include simplifying your navigation menu, integrating digital wallets and optimising your search functionality to enable voice activated search.
So, it’s clear – brands that listen to their customers and embrace evolving technologies in 2021 to create a seamless user experience are set for success post-pandemic. Thirty two percent of traffic occurred in the first week of the January sales, so get your skates on and be prepared.
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