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For many retailers, retaining interest and high sales figures can be tricky after the ‘Golden Quarter’ rush. January and February can be a typically slow period for online stores, in particular as most consumers are trying to save and pay off their debts post-Christmas. Keep our top tips in mind to stay in touch with your target audience and ensure that you continue to attract shoppers during the post-holiday season slump.
Embrace Marketing automation
A quick win to ensure that you keep the sales rolling in during January and February is to harness the power of marketing automation, through creating personalised customer journeys – shaped by a specific action or time scale. This will allow you to get in touch with your target shopper audience and remain top-of-mind with customers both new and old. In fact, B2C marketers who use automation as part of their campaigns have seen conversion rates as high as 50%. Subscription renewal reminders and emails built based on past purchases are an example of the tools and information that you can access to create relevant messages. While promotions and exclusive loyalty perks will provide you with a reason for consumers to buy from you again and again.
Use New Year promotions
Most consumers enjoy starting the new year with a clean-slate – and what better way for you to target potential shoppers than by tapping into 2019’s consumer trends. From health and wellness to tech and organisation, there are a variety of different angles that you can explore for your online store.
Kelkoo Group has 20 years’ experience in ecommerce, digital advertising and consumer analytics. We can support your entire campaign, from set up through to tracking sales and conversion data to help you get the results your business needs to succeed.
Get out and about
Make the most of the post-festive slump to start developing a strategy to explore different sales outlets for your business. You could even try transforming the online experience to a face-to-face setting, enabling you to connect with new audiences. Having an events calendar in place and planning these around your business strategy will enable you to make the most of any New Year opportunities.
So if you are looking to enhance business in the January sales period, then don’t let your marketing efforts slip. Keep the conversation going and you will see your sales soar well into 2019 and beyond.