The Father’s Day Guide: Effective marketing tips for your website

With Father’s Day just around the corner, it’s an essential time to start planning ready for the increase in consumer spend this holiday season. Creating simple yet specific campaigns is an effective way to drive conversions, boost brand exposure and up engagement this Father’s Day.

So, how can you get your online store ready for action this Father’s Day ? We’ve put together some of our top tips to ensure you spoil Dad rotten this June.


‘For the man who has everything’

Dad’s are notoriously some of the hardest people to buy for so why not make it a little easier for your customers this year and create different profiles on your website, segmenting items into categories such as ‘sporty Dads’ and ‘handy Dads’. Creating tailor-made gift guides or suggestions will improve your customers’ overall shopping experience, ensuring that they can find what they are looking for in little to no time.  

Retailers may also consider creating specific ‘Dad bundle’ product listings. Select products that are attractive to your target audience and bundle them together with the added incentive of a discounted price enticing in your customers – enabling you to clear out some extra inventory. Improving the overall shopping experience ups the chances of users returning to your site, with collections of a few corresponding products making it even easier for customers to complete all their holiday shopping in one place.

Show your sentimental side

Offering simple discounts might be enough to grab some people’s attention but it could be beneficial to go that one step further and consider offering a giveaway of your ‘best Dad products’ across your social platforms to create a buzz around the holiday. Promotions and price draws will up your customer engagement and awareness of your brand. Encouraging followers to share their best Dad moments whilst using your company hashtag for a chance to win will create an emotional connection with your brand.

Strengthen relationships with existing customers by offering them exclusive Father’s Day discounts and offers, giving them even more of an incentive to keep shopping with you.

For Father’s Day and beyond, Kelkoo Group has 20 years’ experience in ecommerce, digital advertising and consumer analytics. We can support your entire campaign, from set up through to tracking sales and conversion data to help you get the results your online store needs to succeed. Feel free to get in touch to find out more about how our product portfolio can drive quality traffic to your online store and improve your online presence.