River Island makes ad spend savings through switching to Kelkoo Group

River Island, a much-loved High Street fashion retailer, were looking to improve on their existing PLA strategy. With over 60 years of experience in market and six online sites operating in four currencies, the brand was looking to attract new traffic to their sites and increase efficiencies across their overall PPC spend.

Managing their digital marketing efforts in-house, River Island were looking to partner with a trusted CSS partner, enabling the platform to broaden their reach while maximising their overall campaign spend. Familiar with Kelkoo Group, following an existing relationship through performance product solutions, the brand was looking to switch a proportion of their existing CPC spend over to one of Google’s Premium Comparison Shopping Partners.

Thanks to our strong expertise and data driven approach, Kelkoo Group was the first Comparison Shopping Service able to generate traffic through Shopping Ads for retailers, offering quality traffic in 22 countries globally.

Following support from our in-house tech teams, River Island linked up their Google AdWords Account with Kelkoo Group’s infrastructure to benefit from an overall cost saving from day one.

“Based on our initial experience of working with Kelkoo Group, we were keen to expand our relationship across our digital marketing positioning and begin to make substantial savings for our online campaigns.” James Wilson, Senior Digital Acquisition Manager, River Island.