Prestige Hampers benefit from 32% traffic increase after making the switch to Google Shopping Ads by Kelkoo Group
Posted on August 21, 2019
Prestige Hampers, a leading UK brand in luxury hampers, speciality gifts and flowers, partnered with Kelkoo Group to grow their Google Shopping Traffic and capitalise on the 20% CPC advantage. With a product offering that spans five brands, the company wanted to move their entire Shopping Ads campaign activity across to Kelkoo Group, to boost key metrics including ROAS, clicks and revenue.
After six weeks of running their entire Shopping activity through Kelkoo Group, Prestige saw traffic to their site increase by 32% and a drop in their CPC by 31%, resulting in a 9% total cost saving. The company also saw their revenue jump by 14% and an increase in their ROAS by 25% after the boost in their overall auction participation.
“Since on boarding to Kelkoo, we have seen fantastic results so far. In just over one month, CPC has dropped by 31% and clicks have increased by 32%. The increase in traffic combined with a lower CPC has contributed to a higher ROAS which we are delighted with. We look forward to continuing our growth in visibility and benefit from lower CPC’s.”
Rebecca Poole, PPC Executive at Prestige Hampers.
Here at Kelkoo Group we work with our clients to make sure they see the benefit of partnering with a CSS. No matter, how big or small or the category, every retailer running activity in the EU can benefit from the 20% CPC advantage.
Why not get in touch to find out how Kelkoo Group can help you to deliver on your seasonal campaigns and beyond?