Milrab up ROAS by 14% after making the switch to Kelkoo Group


Originally supplying tactical equipment to military special forces, Milrab now sell clothing, footwear and camping accessories from Global brands such as Oakley, Garmin and Under Armour. Launching in Norway in 2005, Milrab have since expanded to Sweden and Denmark with Kelkoo Group side by side every step of the way.

One of Norway’s biggest outdoor retailers, Milrab have been working with Kelkoo Group within the CSS space for some time. The company were looking to up their ROAS, by choosing an experienced CSS partner to help increase their product reach through running Google Shopping Ads by Kelkoo Group campaigns.


We are really satisfied with our performance with Kelkoo Group CSS. With Kelkoo Group, we see 14% higher ROAS and 18% higher revenue compared to Google. The performance drives a lot of sales and we are really happy.” Marius Anthonisen, Marketing Manager, Milrab.

Kelkoo Group are a leading player in the CSS space and our partnership with Milrab is not a one off.  We work with our clients to make sure that they not only access the 20% bidding advantage but also help them grow their accounts and business.

We are a genuine CSS with over 20 years of experience in e-commerce and the CSS market, with a global network and a major focus on Europe, with 14 well-known CSS covering the region. We have offices in eight cities across Europe and are Google’s first Premium CSS partner. Our talented in-house PPC specialists are on hand to help you as soon as you make the switch, providing support for your campaigns every step of the way.

Why not get in touch to find out how Kelkoo Group can help you supercharge your business and conquer new markets?