Introducing Comparison Listing Ads (CLA)
Posted on March 11, 2019
Last week, Google has announced a new Ad placement on its search pages: Comparison Listing Ads (CLAs). Merchants who are working with the small number of Google-approved CSSs (Comparison Shopping Services) taking part in this programme will benefit from the additional qualified traffic that these CSSs provide. Google will launch CLA in beta over the next few weeks. Kelkoo is one of the selected few partners that are able to provide this opportunity.
The first markets to offer this solution will be Germany, France and the Netherlands, with more markets to follow across Europe.
What is CLA?
CLA is a new secondary tab, displayed as part of the existing Google Shopping Ads boxes on the Google search listings pages. This new ad placement, referencing participating CSSs, will redirect users to a product result page on the CSS website. CLA will therefore increase the visibility of all the merchants on the CSS.
The ads will include a collection of products that are available on CSS sites and are accompanied by a custom text and logo.
This new placement within Google search pages will enable online shoppers to access an inventory of products through one CSS provider and brings additional qualified traffic to merchants on those CSSs.
How will Comparison Listing Ads work?
Each CLA ad links to participating comparison sites; e-commerce customers are driven on to merchants
Participating CSSs must show multiple relevant offers from multiple merchants in order to qualify
Why is this good news if you are a merchant?
Google’s CLA new solution will provide a source of traffic to CSS sites, and we can provide more additional qualified e-shoppers to the CSS merchants. The better positioned merchants are on their CSS results pages, the more they will benefit from this additional traffic.
Subscribe to our solution and you can expect to have popular offers well positioned across our pan-European websites.
Why partner with Kelkoo Group?
Kelkoo Group is the leading pan-European e-commerce marketing platform, connecting consumers and retailers. Our product suite provides high quality traffic and increase online sales for e-merchants. Managing 275 million offers daily, we are the dynamic player in e-commerce.
Our Comparison Listing Ads and Google Shopping Ads by Kelkoo Group solutions offer the same offering you would expect from Google at a lower cost. Partner with us today and benefit from multi-market solutions and support, with the potential to deliver against your e-commerce requirements through a range of e-Shopping alternatives.