DMEXCO19: Let’s talk e-commerce solutions
Posted on August 26, 2019
Only a few weeks to go before dmexco opens its doors in Cologne, Germany bringing more than 40,000 industry leaders together to discuss marketing trends and ideas that are shaping the future of the digital space and e-commerce.
Kelkoo Group is the global data-driven marketing platform connecting consumers to products and this year you’ll find us at booth D-019a in hall 7 where we’re excited to be discussing our e-commerce solutions for merchants and publishers.
Helping merchants reach thousands of shoppers online
We help thousands of international retailers to acquire new customers and increase their online sales by advertising through highly targeted ad placements across our network of premium publishers. We utilise their entire budget based on the number of clicks you receive, applying CPC in the relevant categories to ensure our merchants have maximum visibility. Recently working with brands such as River Island and John Lewis, Kelkoo group has helped increase efficiencies and overall PPC spends for a variety of big-name brands and smaller merchants.
Offering CSS solutions on Google Shopping Ads
The price comparison sector is experiencing significant changes, following the intervention of the European Commission in 2017, to ensure that both merchants and consumers have fairer access to a competitive and innovative online marketplace. The Google Comparison Shopping Services (CSS) Partner programme, launched in 2018, connects merchants and certified Google partners with e-shoppers through Shopping ads (former PLA).
As a retailer, you can still use Google Shopping to access Shopping Ads, Google own CSS. However, in order to provide a fairer access to Shopping Ads and its users, Google Shopping now takes a margin from each bid before it reaches the auction process.
Working with a CSS, such as Kelkoo Group provides you with a range of additional benefits, such as a bidding advantage, reporting on your position within PLA, and a range of technical and PPC support.
Helping publishers earn on every click
We pay our partners on a revenue share basis, so retailers pay us for each click, and we give them a percentage of that. Our publisher products are designed to make earning revenue from merchant offers as simple and flexible as possible. With presence in 26 countries worldwide, and with many millions of offers across thousands of merchants, the Kelkoo Group Publisher Network can help you extend your reach further than ever before.
Sounds like something that could benefit you and your business? Get in touch today to arrange a meeting with one of our Kelkoo team at this year’s conference (https://www.kelkoogroup.com/blog/kelkoo-group-dmexco-2018/) or visit our website to find out more about our e-commerce solutions (www.kelkoogroup.com)