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Optimise your campaigns and meet your sales performance targets while getting the full potential out of your budget, increase your impressions, clicks and sales.

Partner with us to save minimum 20% on your Google Shopping Ads Spend, and access an additional ad credit opportunity from Google: SpendMatch

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Top tips dmexco

Europe’s largest digital marketing, dmexco, returns next month in Cologne, and will feature hundreds of panel discussions, seminars and keynotes from some of the biggest and best-known names in the digital industry. If you have not previously attended, then it can be a little overwhelming. So, if you are looking to make the most of your 48 trip then keep these top tips in mind so that you can make the most of the show:


Set your pre-show goals

From gaining X number of new leads to meeting and engaging with representatives from certain companies, set your pre-show goals before you get to the show. If you have had meeting invite requests, then take time to connect before you touch down in Cologne. You can also download the dmexco app, prior to the event, meaning that you won’t miss any talks or presentations of interest.


Arrive in plenty of time

Dmexco might be a two-day show, buy make sure that you get there with plenty of time to spare! If you are running your own company stand, then allow yourself time to set up and prepare for any meetings that you have already scheduled in your diary. It’s worth arriving on the Tuesday to allow yourself plenty of time to explore the show and attend any talks of interest – plus there are some great parties too!


Bring the right team members

Once you have set measurable goals for your trade show attendance, it is crucial that you bring the right support in the form of your team. Diversity is crucial if you want to make a mark during the trade show. Bring a wide variety of people, not just sales staff, so that you can better showcase your expertise and knowledge to the wider digital world. A greater variety will also ensure that you have better discussions and debates too.


Schedule your press meetings on day one

Less press tends to visit the show on the second day, so ensure that your media engagement is prepared and ready to go during the first full show day.

Interested in finding out more? Then why not book a meeting with us now…

Book your ticket to dmexco here >

School supplies

If you are an e commerce merchant looking for your next big marketing campaign, then now is the time of year to start thinking about back-to-school sales and offers. From backpacks to stationery and accessories, there are an enormous number of products that will enable you to boost your bottom-line during this peak e-shopping period. In fact, data from the US-based National Retail Federation shows that over 73% of consumers plan to start back-to-school shopping at least three weeks before school begins again, and 22.2% plan to start back-to-school shopping at least two months before school starts.

So, if you are beginning to consider the range of products that you could offer, be sure to remember that all ages need to be considered – from preschool right up to graduate students. Read on to find out how you can make the most of one of the back to school rush…


Check your product offering

First and foremost, you will need to make sure that you are offering the right products for your consumer base. Before beginning work on your campaigns, it is vital that you research which products you should be promoting in your store. You can do this by consulting your historical data, and reviewing which products were popular during last year’s back to school sales. Use data from your retail management system or POS to help you get started.

Another way to do this is to research current market trends, from products to brands, that are proving popular with back-to-school shoppers. Check your previous sales records to identify which products will be top of consumer lists.


School related trends

What are kids, or even their parents, going crazy about this summer? If you aren’t tapping into the latest trends, then you could be missing out on those all-important sales. Consider how you plan to market your offering, from pointing out how the latest trends can be used in school, to rethinking your marketing push. You will soon notice your online sales begin to increase.


Use digital marketing

Thanks to the boom in social media, digital marketing now makes it even easier for retailers to run effortless campaigns in a few clicks – while gaining access to crucial conversion data that aids planning in the longer term. Begin by creating a back to school section and banner on your website, so that you can highlight your product range.

With an increase in traffic to your site, you may also want to consider fixing any glitches that could harm your overall user experience, from images that aren’t optimised to plugins. If your site is not yet mobile friendly, then research shows that you could be missing out, as increasing numbers of parents are looking to go mobile for ease of use and speed. So, make sure that your digital channels and marketing plan is up to date, and consider showing your online shop some love too.

Kelkoo Group has 20 years’ experience in ecommerce, digital advertising and consumer analytics. We can support your entire campaign, from set up through to tracking sales and analysing conversion data to help you get the results your business needs to succeed.

Contact us today to find out more!


Consider bloggers and influencers

Influencers or bloggers could give your business the boost that it needs. In fact, back to school season is the ideal time of year to use influencer marketing to improve your campaign, as kids and parents are more likely to be persuaded into purchasing a product that has already been endorsed.

Keen to get started? Then take time to research into popular influencers that will influence your target shopping audience. You may find that they are willing to collaborate on social media by wearing and sharing your products with their followers.


Run competitions

A giveaway is a great way to boost traffic engagement and create excitement around your products. You could even offer visitors the chance to get their hands on one of your best sellers, perhaps a new release, or simply a gift certificate, by entering their email address.

Not only will you gain new leads, but you will also have the chance to grow your email list – meaning that you can convert traffic into subscribers, and ultimately shoppers.

Contact us and let us help you beat the new term blues.